Ricky’s testing market with pop-up concept

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Ricky’s Halloween, backed by the 23-year-old brand of ultra-hip “beauty shops,” has leased new pop-up locations for its Halloween retail stores in the Financial District and West Chelsea.

Ricky’s NYC was named one of the ‘Best Halloween Stores in NYC’ by Time Out Magazine. Photo: Ricky’sNYC

These are new retail markets for the retailer, which is proving a major player in the niche temporary industry with 17 pop-up locations that also showcase items from its year-round permanent stores.

The company leased the former J&R Records space, which is comprised of two adjacent storefronts at 33 and 34 Park Row between Beekman and Ann Streets.

The two retail locations combined total 12,000 s/f on three levels, with the ground floor, basement and second floor each consisting of 2,000 s/f per store. Ricky’s leased both locations for four months.

Winick Realty Group broker Alex Hill represented Ricky’s. He said: “This location is ideal for Ricky’s because of the foot traffic and both residential and office density, not to mention the active, exciting future of the Financial District.”

Hill also brought Ricky’s to West Chelsea, where the company leased 5,000 s/f of retail space next to the newly-relocated Heller Gallery at 303 Tenth Avenue. “

Hill also represented landlord Atlantic Development in the transaction.

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